Case Studies
Case Studies
Turning the Page: A New and Improved Digital Experience for the Morgan Library & Museum
In today's digital age, a place's online presence is an extension of its brand and must shine to convert online viewers into in-person visitors. The Morgan Library & Museum, which welcomes over 250,000 on-site visitors and 7 million online visitors annually is due for an upgrade.
Platforms Used
Figma, UX Metrics
Project Timeline
16 Weeks
Turning the Page: A New and Improved Digital Experience for the Morgan Library & Museum
In today's digital age, a place's online presence is an extension of its brand and must shine to convert online viewers into in-person visitors. The Morgan Library & Museum, which welcomes over 250,000 on-site visitors and 7 million online visitors annually is due for an upgrade.
Platforms Used
Figma, UX Metrics
Project Timeline
16 Weeks
Amazon Music x Pratt Design Challenge
Amazon Music challenged our team to design a customer experience strategy that drives awareness, acquisition, and retention among passionate music fans. We designed FanClub, a community-first feature that turns live music moments and social discovery into acquisition, and fan belonging into retention. Our solution was built around two distinct user personas and two high-intent entry points.
Platforms Used
Figma, Condens
Project Timeline
4 Weeks
Amazon Music x Pratt Design Challenge
Amazon Music challenged our team to design a customer experience strategy that drives awareness, acquisition, and retention among passionate music fans. We designed FanClub, a community-first feature that turns live music moments and social discovery into acquisition, and fan belonging into retention. Our solution was built around two distinct user personas and two high-intent entry points.
Platforms Used
Figma, Condens
Project Timeline
4 Weeks
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
